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Checked your Web site stats lately?

By keeping an eye on a handful of important statistics, you can gather valuable information from your site to help you develop successful marketing strategies. Web site stats can tell you much more than just how many people visit your Web site. They can also tell you:

• Which pages of your site are most viewed
• How people get to your site (via which search engines or other sites)
• What keywords visitors use to find your site
• What browsers visitors use (so you can make sure your site is cross-browser compatible)
• When people visit (so you can place coupons and announcements at the best times)

Some other questions to keep in mind:

• What pages are never accessed? Why?
• Are visitors taking action?
• Are they purchasing?
• Are they leaving contact information?

Analyzing your traffic data is the best way to increase traffic, help you write more targeted ads, strengthen your marketing initiatives and create a more effective Web site by converting leads to sales.

If PCA Web Design & Hosting hosts your Web site and you don't remember how to access your stats, please e-mail pam@pcawebdesign.com and she will be happy to get you on the right path. Read more about what your statistics mean on our "Interpreting Your Web site statistics."