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October 2009
Go Green with E-Holiday Cards
PCA would like to help you go Green with one of our great E-cards customized with your logo.
Benefits of Using a Professionally Designed E-Card:
 Send unlimited cards for one price (versus an average cost of $225.00 for just 100 printed cards)
- Environmentally friendly (a GREEN solution to print cards)
- Cost effective
- More powerful marketing tool than traditional print cards because they provide an interactive experience. You can engage your customers by including a link to your website and/or a link to a special holiday promotion.
- Drives brand awareness
- Increase web traffic by including a link to your website
- Customized and professional - no 3rd party ads like some "free" services offer
- Because the e-cards are hosted on your site, you can track the number of times your e-card is opened via your host's stats reports.
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If you are interested in discussing a
PCA E-Holiday card, please contact Julie at Julie@pcawebdesign.com to get a sample of our 2009 E-card designs and discuss customizing one for your company. E-cards will cost anywhere from $250.00 to $500.00 depending on the design and level of customization you choose. Once we have finalized your e-card, we will e-mail you the card and then you can forward it to any and everyone you would like to receive it. |
 - Tracking Your Site's Traffic
Google Analytics is a free web analytics tool that shows you how people find your site, how they navigate through it, and how they become customers. The data you receive is thorough, yet is provided in easy-to-understand visual reports.
Here are just some of the useful features and benefits offered to help your organization practice performance focused marketing.
Data Collected:
- Provides number of unique visitors
- Page Views - how many total pages have been viewed by each visitor
- Bounce Rate - the number of times someone comes to your site without looking at anything
- Average time spent on site
- Percent of new visits
Traffic Details:
- Find out how many visitors come to your site directly - by typing in your url.
- Find out which sites are bringing visitors to your site via a link.
- Find out how many visitors come to your site through search engines (not just Google).
- Geographical tracking and segmentation
Keyword Details:
- Find out what keywords visitors used to find your site
- Find the top keywords driving traffic
Keep in mind, the fully customizable reports range from basic to detailed - you decide. The reports are easy to interpret, flexible, and can easily be shared through email in pdf format.
For more detailed information, see http://www.google.com/analytics/
Google Analytics is easy to set up. However, installation of the tracking code does have to be placed in the code of each of your Web site pages.
For more information on having PCA optimize your Web site with this amazing tool, please contact Julie at julie@pcawebdesign.com. Most sites can be completed for between $75.00 and $150.00.
Marvelous Makeovers
Recent Projects
PCA is proud to show you some of the sites we have completed in 2009.
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