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March 2010
Checked Your Web Site Stats Lately?
By keeping an eye on a handful of statistics, you can gather valuable information to help you develop more successful marketing strategies.
Web site stats can tell you much more than just how many people visit your web site. They can also tell you:
- Which pages of your site are being viewed
- How people are getting to your site, for example, which search engines people are using to find your site
- What keywords visitors are using to find your site
- What browsers visitors are using - so you can make sure your site is cross-browser compatible
- When people visit - so you can plan coupons and announcements accordingly
Some other questions to keep in mind:
- What pages are never accessed? Why?
- Are visitors taking action?
- Are they purchasing?
- Are they leaving contact information?
Analyzing your traffic data is the best way to help you write more targeted ads, strengthen your marketing initiatives and create a more effective Web site.
If PCA Web Design & Hosting hosts your Web site and you don't remember how to access your stats, please e-mail pam@pcawebdesign.com and she will be happy to get you on the right path.
Marketing Made Easy
 Permission-Based Email Marketing
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PCA is starting a new column called "Marketing Made Easy." Each month we will be highlighting a way to help market your company for either free or a very minimal fee. We hope you will enjoy our first "Marketing Made Easy" post on Constant Contact's great newsletter service.
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Keep in front of your clients and prospects with a permission based email marketing campaign to send out newsletters and special offers via e-mail. Companies like Constant Contact make it easy.
The concept is simple, the initial email asks the contact to "opt-in" for future emails. This is an effective way to build a targeted list of contacts interested in your product or service.
Email templates make creating emails easy while offering a professional look. By changing the template colors and adding your company logo, the emails will reflect your company's brand image.
Constant Contact also offers valuable tracking reports which allow you to see who opened your emails and what they clicked on...hopefully a link to your Web Site.
Pricing with Constant Contact starts at $15.00 per month and is based on the number of email addresses you have in your contact list. They are currently offering a 60 day free trial.
Staying in front of clients and prospects is important. With a permission-based email marketing, it's crucial to send consistent and useful emails. Many companies include newsletter type articles while others report great responses from providing special offers. A mix between the two might be a happy medium.
 Adding a "Join My Mailing List" box on your Web Site is also an easy way to build your contact database. Instructions are provided by Constant Contact, but should you need help please give us a call or email.
Marvelous Makeovers - Wider Format
Higher resolution monitors lend themselves to wider formatted Web sites. (Read more here.) We are proud to showcase one of our recent projects.
Marvelous Makeovers - Before & After
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